Launch of a Campaign to Promote the “Tokyo Brand” -Aiming to make Tokyo the world’s No. 1 tourist destination-

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October 9, 2015

Separate sheet 2

Promotional materials featuring “& Tokyo”

1. “& TOKYO” Posters

Posters delivering the “Tokyo Connections. New Beginnings.” message have been created for use in Japan and abroad.

For use in Japan

Emphasis has been placed on the “& TOKYO” logo and slogan while depicting Tokyo as an attractive city where foreign tourists gather and have fun.

For use abroad

In addition to the logo and slogan, posters featuring various themes have been created with the five Tokyo core values colors in the background.

2. Promotional video featuring Governor Yoichi Masuzoe

In this promotional video aimed at international travelers, Governor Masuzoe speaks about Tokyo’s attractions, rich culture, and the city’s history as a “city of water,” while strolling through Hama-rikyu Gardens. The video will now be used for various purposes, including promoting travel to Tokyo abroad.

^*The video featuring Governor Masuzoe can be viewed on the Tokyo Brand website, which can also be accessed through the TMG website, and the YouTube URL below.
Tokyo Brand website: http://andtokyo.jp/people/yoichi_masuzoe/
YouTube URL: https://youtu.be/yQEVCRz_bLU

3. Branding videos

This series of videos aims to visually convey the “Tokyo Connections. New Beginnings” message of the “& Tokyo” campaign. Each video centers on two international tourists, a man and a woman, as they experience the city. Six versions have been produced in total.

Plot

The main characters take a walk through the city where the past meets the future. They encounter stimulating culture which is diverse and complex. Along the way, they meet people with a warm spirit of Japanese hospitality. Food. Housing. Architecture. Fashion. Technology. Art. Entertainment.
The experiences available in Tokyo are ones that can only be enjoyed “Here” and “Now.” Meet the city of Tokyo. Experience Tokyo. This city is sure to offer something new to everyone who visits.

Woman
(30 and 90 second versions)

Man
(30 and 90 second versions)

Both main characters
(30 and 120 second versions)

Featured personalities

Lending support to the Tokyo Brand initiative, several world-renowned personalities made appearances in the video, including movie director and comedian Takeshi Kitano, artist Yayoi Kusama, sumo stable master Musashigawa (67th yokozuna Musashimaru), model and actress Kiko Mizuhara, and musical groups such as MAN WITH A MISSION and CTS.

Takeshi Kitano

Yayoi Kusama

Sumo Stable Master Musashigawa
(67th yokozuna Musashimaru)

Kiko Mizuhara

MAN WITH A MISSION

CTS

^*The video can be viewed on the Tokyo Brand website, which can also be accessed through the TMG website, and the YouTube URL below.
Tokyo Brand website: http://andtokyo.jp/brand/
YouTube URL: https://youtu.be/XY_XLx6Y0PM (Both main characters/120 second version).