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October 9, 2015


About the “Tokyo Brand”

Tokyo is a city with unparalleled diversity and attractiveness.
A city where ancient traditions have been passed down over the years, also blends advanced technology and creates new values as it continues to evolve.
The Tokyo Metropolitan Government has compiled these attractions into the following brand concept.

Brand Identity

A city that promises all kinds of fun by constantly generating new styles while bringing tradition and innovation together.

Tokyo’s Experiential Value

Tokyo's everyday attractions:
the people and things there, and all that happens on its streets.

Tokyo’s Core Values


Where unique traditions and advanced culture coexist and come together


Where everything is innovative and sophisticated


Constantly changing, dynamic, and vibrant


Overflowing with hospitality, friendliness, and sincerity


Where everything is safe, accurate, and convenient, ensuring a pleasant experience