Please enable JavaScript to use the website of the Tokyo Metropolitan Government.

Updated on June 17, 2015

Main content starts here.

Bureau of Industrial and Labor Affairs

“Omotenashi Tokyo” kicks off

Team name and uniform for Tokyo tourism volunteers released
Tourist information guidance service starts in Shinjuku and Ueno

On June 19, tourism volunteers will start actively greeting overseas visitors in the streets of Shinjuku and Ueno and hand out multilingual tourist information. This street tourist guidance program will be gradually extended to other areas of Tokyo frequented by overseas visitors.

In time for the kick-off, a team name and uniform were selected to give the volunteers a sense of unity as a team. Please keep an eye out for the undertakings of these tourism volunteers.

1. Street tourist guidance

(1) Start date

Friday, June 19, 2015

(2) Days of operation

Friday, Saturday, and Sunday each week

(3) Times

11 a.m. to 5 p.m.
The times will be different on the kick-off date due to a planned special event.

(4) Areas

Around the West Entrance of Shinjuku Station and around Ueno Station (for FY 2015)
The program will be gradually extended to other areas of Tokyo frequented by overseas visitors in 2016 and beyond.

(5) Activities

Pairs of volunteers will circulate around the streets and greet overseas visitors. They provide various tourist information as well as directions in multiple languages.

2. Team name and uniform

(1) Team name

“Omotenashi Tokyo”
The team name was selected from 882 entries from the general public

(2) Uniform

Tamaki Fujie designed polo shirts, hats, and bags. She was selected through a contest of young, up-and-coming designers supported by the Tokyo Metropolitan Government.


Team name logo

The program based on the Long-term Vision for Tokyo

The program on this press release falls into the following category of the Long-term Vision for Tokyo.

  • Strategy 3: Omotenashi
  • Approach7: Warmly welcome international visitors

See more details of the vision:


Welcoming Environment Promotion Section
Tourism Division
Bureau of Industrial and Labor Affairs