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Updated on October 9, 2015
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Tokyo is a city with unparalleled diversity and attractiveness.
A city where ancient traditions have been passed down over the years, also blends advanced technology and creates new values as it continues to evolve.
The Tokyo Metropolitan Government has compiled these attractions into the following brand concept.
A city that promises all kinds of fun by constantly generating new styles while bringing tradition and innovation together.
Tokyo's everyday attractions:
the people and things there, and all that happens on its streets.
Where unique traditions and advanced culture coexist and come together
Where everything is innovative and sophisticated
Constantly changing, dynamic, and vibrant
Overflowing with hospitality, friendliness, and sincerity
Where everything is safe, accurate, and convenient, ensuring a pleasant experience