July 13, 2020
Bureau of Industrial and Labor Affairs
Tokyo Metropolitan Small and Medium Enterprise Support Center
The “Tokyo Teshigoto Project” began in 2015 as an initiative by Tokyo Metropolitan Government and the Tokyo Metropolitan Small and Medium Enterprise Support Center to support the development of new forms of traditional handicrafts which modern consumers would desire, and to cultivate the market for those goods. 14 new products were developed in 2019, with 10 exceptional products being chosen to receive special promotional support. Furthermore, several outstanding products have been chosen as recipients of the Governor’s and other awards.
In previous years, “Tokyo Teshigoto Project” product launches were held to provide exposure to the products and to hold prize ceremonies, but due to the ongoing COVID-19 pandemic, the event has been canceled to prioritize the health and safety of those who would have attended the event. Henceforth, every effort will be made to promote the excellent products that Tokyo’s craftspeople and designers have put their hearts and souls into making.
The 10 exceptional products being chosen to receive special promotional support will be promoted as follows:
Born from the enterprising spirit and techniques of Edo’s master artisans, Tokyo’s traditional handicrafts have been passed down for generations. Polished and refined over many years, they are beloved by the masses. The “Tokyo Teshigoto Project” is an initiative to share with a wider audience the appeal of these intricate handicrafts and shed a light on the traditional techniques used to make them.
In addition to revealing their refined style, sublime practicality and usefulness in everyday life, the project aims to develop new handicrafts that brim with a sense of “Tokyo”, and to propose a luxurious kind of lifestyle where one can be surrounded by traditional handicrafts.
Development teams consist of craftspeople of traditional handicrafts and designers. Together they aim to develop stylish, high-quality new goods which modern consumers seek.
In addition to cultivating new markets for traditional handicrafts through promotional activities, exhibitions and more, promotional and popularization activities raise the brand profile of Tokyo’s traditional handicrafts.
(In addition to the newly developed products mentioned above, promotional support is also provided for existing products.)
The artisan-designer matching event (product development)
Products displayed at an exhibition (promotion)
Please see(in Japanese) for further details.
Please click here for the original Japanese press release.
Inquiries (in Japanese only)
(Regarding the project as a whole)
(Regarding the promotion of goods developed as a part of the “Tokyo Teshigoto Project”)